The biggest social media platform is none other than Facebook. Each day there's 1.09 billion active users on Facebook. As a business, you should be "hanging out" where your crowd is. With almost everyone on Facebook, it only makes sense to be in front of where your audience is. However, you can just post anything. You need to post engaging, valuable content. How do you do that? By using Facebook's "Live" feature! Why Should You Use Facebook Live? As a digital marketer, it’s your job to stay one step ahead and to be on the forefront of emerging technologies. Every new type of content or piece of hardware creates new opportunities to find an audience and engage with them in a way that’s fresh, exciting and impactful. Each time a new form of media comes along and creates a new ‘paradigm shift’, new ‘stars’ are born. And right now, the latest and most exciting platform of this nature is live video. Live video lets you engage with you...